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Retrieved February 28, 2011

If you are a medical patient who requires these types of devices for your quality of life, this will drastically impact how you are able to obtain them

from the house of Philip Morris (now part of Altria Group) 1970s -0- Big Update: The following Ads are from the book Brand Positioning: Strategies for competitive Advantage by Subroto Sengupta (Tata McGraw-Hill Publishing, 1994) New from Philip Morris- famous 'Marlboro cowboy Ad' created in 1955 by Leo Burnett Agency that transformed Marlboro for women (earlier it used to have a red tip to mark lipstick smears and that pack almost had a pink color ) to Marlboro for real men - and a real man couldn't get better than a cowboy