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In the 90s, the ads portray cigarette smoking as trendy, sexy, and exclusive, with photos resembling stills from Sex and the City or any other show you cant watch on basic cable

Tradition Over Trend-Based Branding While many brands adapt to changing aesthetics, Double Happiness prioritizes consistency over innovation

Philip Morris has been plowing billions of dollars into promoting IQOS, a heat-not-burn product used by millions of people outside the United States

Ease of Use Disposable vapes are celebrated for their ease of use, but even within this category, there are differences in how user-friendly various devices are