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You get full tobacco character with less burn on the back of the throat

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Each pack of Camel Turkish Silver provides a refined smoking experience for those who prefer a milder cigarette without compromising on the rich tobacco flavor that Camel is known for

from the house of Philip Morris (now part of Altria Group) 1970s -0- Big Update: The following Ads are from the book Brand Positioning: Strategies for competitive Advantage by Subroto Sengupta (Tata McGraw-Hill Publishing, 1994) New from Philip Morris- famous 'Marlboro cowboy Ad' created in 1955 by Leo Burnett Agency that transformed Marlboro for women (earlier it used to have a red tip to mark lipstick smears and that pack almost had a pink color ) to Marlboro for real men - and a real man couldn't get better than a cowboy