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Now a study of 500 Australian smokers has shown that smokers find cigarettes in plain packs less appealing, and have become 80 per cent more likely to think about quitting at least once a day since the packs, which are a drab olive green and carry large health warnings, were brought in

Under the new UK rules, all tobacco packaging must be olive green, instead of the grays, blue, reds, and golds used by popular brands like Sterling, Mayfair, and Winston in the UK

Each year, 480,000 people die from diseases attributed to smoking, according to the FDA

"But at the same time, we see clear signs that youth use of electronic cigarettes has reached an epidemic proportion, and we must adjust certain aspects of our comprehensive strategy to stem this clear and present danger."