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Here is an early ad for Kleenex and the pop-up box [source: Kimberly Clark]: Perhaps the greatest example of innovating packaging enhancing the image of a consumer good is the iconic flip-top, hard pack introduced by Philip Morris during the 1950s rebranding of Marlboro from a cigarette marketed largely to women to a more masculine, premium brand offering

Look on any drugstore shelf today and youll find a handful of brands in the space selling five products with nearly the same ingredients but with different names and branding

Brass camel lighter | Vintage wooden hip flask, Zippo lighter old camel, Vintage cigarette case Skip to content Explore When autocomplete results are available use up and down arrows to review and enter to select