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An appealing packaging helps to sell better your products

For example, a retailer might sell a single pack for $9 but offer a carton of ten packs for $80, effectively reducing the per-pack cost to $8

Rotating different messages helps people notice, remember, and engage with the information. Health warnings have played a major role in widely communicating the deadly risks of smoking over the past five or six decades, Hammond said, recalling an increase of calls coming in to the helpline to quit smoking when the picture warnings were introduced

Finally, each participant selected a favorite and least favorite pack, explaining the reasons behind these choices and describing the perceived audience(s) for each selection