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I could sing it to you, but youre not gonna be able to read it, you know

But just the look of the man begged for inspired descriptions

Attempts to make packs and advertising appeal to different markets ultra-sophisticated or down-to-earth masculine or feminine rural or urban all are captured here as are the famous flops bizarre brands and historically significant packs From countries all over the world- Japan Russia even Bolivia as well as Britain America and Europe pack images and classic brands accompanied by the stories and anecdotes behind them fill these pages to make a fascinating and amusing history of some of the most accessible and visually appealing collectables available today For the skills required in design and printing the care and attention to detail given to these simple everyday objects are certainly impressive