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VUSEs portfolio includes four products in a range of formats and nicotine strengths to provide options for adult smokers seeking an alternative to combustible cigarettes

In collaboration with FDA CTP and Sensis, Design for People led the digital effort in creating a comprehensive digital content program that provides new facts and authentic, straightforward content that disrupts the comfort level of the target audience and brings immediacy to the real cost of smokeless tobacco use

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[23] Individual Level Treatments vs Population-Level Policies: Many of the oral nicotine product manufacturers state that their products are intended for and marketed solely to adult populations who currently use combustible tobacco