sun-curing tobacco process Playing with Fire - Part IV Harvesting and curing method of

Petrol)

[76] The Paul-Bunnell Test or PBT was later replaced by the heterophile antibody test

federal law, despite legalization in some U.S

Methodology developed to enable reliable detection of a change in prevalence of 1% Series of surveys Evaluation surveys - prevalence and process measures Continuous tracking surveys - measures of campaign cut-through, response to campaign communication and impact of specific strategies Monitoring calls to the Quitline Evaluation Findings* The Campaign remains highly memorable with high levels of advertising recognition by the target group Prompted recall of the Campaign among smokers and those who quit within the past 12 months was 95%