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Its a Story About an INcredibly Bad Economic Situation Buck Dukes ultimate goal, says Gregory, was to control both the raw material and the product going out to the consumers. Sure enough, by the turn of the 20th century, the American Tobacco Company was the acknowledged ruler of the nations tobacco industry, according to Ron Soodalters 2014 Kentucky Monthly article about the Wars, called Terror in the Night. It controlled nearly 93 percent of the countrys ready-made cigarettes, 80 percent of the snuff, 62 percent of plug, or chewing tobacco, and 60 percent of all smoking tobacco. Pair that with the fact that Duke continued to gobble up his competitors and instituted mergers with foreign firms, adds Soodalter, and The Duke Trust, as the American Tobacco Company was then being called, dominated both the domestic and foreign tobacco markets. Duke also, notes Rumford in a book he wrote called Tobacco, Trusts, and Trump , had warehouses full of a massive surplus of tobacco, going back to the 1890s. As leader of the Tobacco Trust, it was in Dukes best interest to keep profits up by keeping costs down, so Duke used his control of the industry to slash the per-pound selling price of tobacco, notes Soodalter
