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Last Ramadan, Omer Khan, the CEO of mental health platform Helply, stopped smoking after 23 years, calling the month the perfect opportunity to take the first big step towards quitting

Im not supposed to feel this frantic and constantly unsettled, and like my minds always looking for the next fix. The grocery aisles that tobacco built Gearhardt grew up on a 100-acre farm in rural Ohio

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Interestingly, both campaigns have sought to integrate celebrity- and brand-engagement, leveraging consumers familiarity with their ambassadors as individuals, and playing into their stars public personas