The Change in the name refers to the ability to change or switch the flavor mid-smoke by crushing a small flavor capsule inside the filter
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We did not ask for specific company details, except the size of the company they were employed at the time to address the specific question about whether participant awareness of risk factors might be different between large and smaller companies
According to a journal on the National Institutes of Health (NIH), a lifelong tobacco smoker has a 50% chance of dying before their time