In addition, the OOKA electronic waterpipe assessed in this study, which heats a shisha tobacco blend very similar in composition to the shisha tobacco used for conventional waterpipe aerosol generation, is a very different device than e-shisha or e-hookah devices
Not only is this copy concerning because it leverages a popular user-generated meme and, therefore, is likely appealing to youth, but by doing so, it likely perpetuates the related cultural narratives of addiction apathy and performance that we describe in this genre, PMC reported
Through this initiative, CVS Health and the CVS Health and Aetna Foundations have invested $55 million to support comprehensive prevention programs, reaching 15 million youth through our efforts
"These devices directly undermine the effects and intentions of existing legislation including the ban on smoking in enclosed public spaces," says Richard Jarvis, co-chair of the BMA's public health medicine committee
