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Key to increasing shareholder value are these twelve techniques designed to assure greater returns to the investment industry: Twelve Ways To Maximize Shareholder Value Get Them Young Teach business students that the goal of business is to maximise shareholder value Stay On Message Mould public opinion by repeating the message of shareholder value consistently across all platforms Win Their Hearts Associate shareholder value with broader societal values - democracy, property rights and accountability Play Mind Games Use psychological techniques to promote the goal of maximizing shareholder value and suppress discussion of alternatives Lose Their Minds Have sympathetic friends in universities who act as if under a duty to maximise shareholder value Exploit a Little Truth Imply that, because some shareholders have provided capital directly to companies, this is true for all shareholders Make it Personal Create the impression that shareholders are people and not businesses Change the Law Change the law to give the investment industry a competitive advantage over other industry segments Re-frame the Problem Appear on the side of long-term value creation Divide and Conquer Pit managers and directors against each other Open New Markets Encourage self serving "good governance" in new markets Use Fear as a Last Resort Create fear that without shareholder primacy capitalism will collapse Over the coming months I'll be writing about each tactic and goal in greater detail

They are a luxury enjoyed by billionaires, royalty and heads of state, but not out of reach for the rest of us

We always felt that our success is tied entirely their success

The answer is straightforward: avoid areas accessible to minors