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The advantages of using threats in warnings - the case of anti-smoking campaigns The warnings on the cigarette packs increased the awareness of the smokers when the main information about the risks and the dangers of smoking came directly from those warnings [1]
He also noted that cigarette advertisements in Ebony during these years used exclusively black models, while the ads in Life used exclusively white models, which Pollay cites as "evidence of fully segmented and segregated advertising programs." 1
One of his favorite roles was Robert Green in the action picture The Edge, with Anthony Hopkins
A 2024 systematic review found some positive results (66.7% of studies reported positive impact), but methodological issues in those studies (small sample sizes, lack of biochemical validation, poor randomization) make it hard to draw firm conclusions
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