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Cost Savings Over Time Some might hesitate because of the machines upfront cost

With Public Health England concluding from their evidence reviews that 'E-Cigarettes are 95% less harmful than smoking', and the UK Government's Smokefree 2030 plans that will see ever increasing tobacco prices, E-Cigarettes are a less-harmful and less-costly alternative to traditional cigarettes

In fact, some studies suggest that smokers who roll their own may be exposed to higher levels of nicotine and tar, which can increase the risk of smoking-related diseases

At the time, the advertising slogan "The blue world of Mild Seven" was used in television commercials, and after that blue became the colour of choice for the brand