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To promote public health and achieve health equity, we must enact proven public policies that prevent the industry from engaging in practices that have contributed to the loss of millions of lives from tobacco use. Additional Resources: Report executive summary Full report: high-resolution PDF link Full report: low-resolution PDF link Fact Sheet Stanford Research into the Impact of Tobacco Advertising (SRITA) homepage ### About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives

Cigarettes are addictive and cause serious diseases in smokers

A Smokers Guide to Flavor, Freshness, and Value For pipe smokers, tobacco isnt just a productits part of a lifestyle

Although the law now prohibits the tobacco industry from using these terms, brands like American Spirit are still misleading consumers with descriptors like natural, organic, and additive-free, causing some consumers to believe they are choosing a healthier brand of tobacco