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Other tobacco products like cigarettes and more recently e-cigarettes have had restrictions placed on them to prohibit fruit flavors

The campaign, which ran continuously for 9 years until 1997, featured a cool dromedary cartoon character and faced almost immediate criticism from the public for influencing children to smoke

Internal company documents show these campaigns to be a public relations effort to deflect the severe criticism against the industry for such successful promotions as those using the Joe Camel character, which may have hooked millions of teenagers into smoking. The court also discussed the landmark Kessler judgment of 1999, which followed a legal case brought against the tobacco companies in the US