cigarette coles No plain packaging here: supermarket counter, sorry, Smoke Shop 1993. [pic: Coles archives/@Library_Vic] Big tobacco giving retailers cash

A 2007 survey, which included Australian quitters, "found that smokers who used the cold-turkey method to quit were almost twice as likely to abstain for a month or more in their attempt" as those using a gradual reduction or cut-down method

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We expected the presence of nicotine to show some sort of craving response compared to conditions where the subjects did not receive nicotine despite the belief about the nicotine given, but that was not what we found, said Read Montague, co-author of the study, director of the Human Neuroimaging Laboratory and the Computational Psychiatry Unit at the Virginia Tech Carilion Research Institute

These are known as pharmacologic effects