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"Society and large institutional investors such as banks and pension funds, which represent 85% of investment in publicly traded tobacco companies, have the leverage to push tobacco company management to drive measures that greatly improve health." Industry Progress in Tobacco Harm Reduction is Not Sufficient In 2019, 13 of the 15 tobacco companies in the Index generated at least 95% of net sales value through high-risk tobacco products including cigarettes

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The study came to the conclusion that there is a global discussion on the best ways to handle vaping, particularly among youth, and as a tool for quitting smoking

Our exploratory analyses suggest that the combination of inserts and PHWLs produces a greater impact on the outcomes tested than either intervention alone, consistent with theory and empirical evidence 19-21