For more than 60 years, the tobacco industry has deliberately targeted Black communities with marketing for menthol cigarettes through magazine ads, sponsorship of community and music events, free samples and other tactics
We know that since the 1950s, menthol cigarettes have been heavily marketed toward African Americans through advertising, sponsorship of community and music events, free cigarette giveaways, billboards in predominately Black neighborhoods, magazine advertising, and retail promotions
Some use added essences, mint, clove, vanilla, or fruit to create distinctive profiles
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