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Smokers are becoming even more price-conscious, explains Nielsen analyst Paul Lecomte

Mouth and throat cancer risk falls by 50% after just 5 years without tobacco

Dr Malcolm Brodlie, consultant in paediatric respiratory medicine at the Great North Childrens Hospital, said: Breathing in secondhand smoke is harmful to people from all age groups, but children are especially vulnerable as their lungs are still developing and they breathe faster than adults, so inhale more of the harmful poisons

Details on how these statistically significant estimates were applied to each WHO sub-region can be found in web Additional file 1: Appendix 4