In my understanding of the system, reducing indirects in grants would be the #1 thing to change, but there are important caveats that Ill go into below
(Greater distances equate to greater mental availability and better legibility.) This is worth noting, but not a dire situation for a brand with such strong consumer awareness

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In fact, the American Lung Association, the American Heart Association and the American Cancer Society have all shied away from supporting such bans, in favor of public-health policies they believe would be more effective, like higher cigarette taxes, or tighter restrictions of tobacco ad campaigns