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And therein lies both the joy and the challenge of this survey

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Our Six Values: We embrace diversity and celebrate our differences We are curious and safeguard the right to say what you think We debate constructively yet progress together We act with integrity to achieve results We care about our impact on society and our planet We are thoughtful in our decision making We understand the consumer better than anyone We are obsessed with innovation and our brands We have the courage to test, fail fast, and learn to improve We equally value "How" and "What", and go the extra mile for success We prioritise effectively and act like owners of the business We own our purpose with determination and resilience We start with trust and believe in each other We ensure decisions are made at the right level We understand that empowerment comes with accountability We pull together as one team, through good and bad We collaborate beyond borders and functions We help each other grow and succeed

A Reason Foundation policy brief published in May examined the effect of Californias various taxes on legal cannabis commerce and how they affect individuals decisions to participate in the legal or illegal market