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[outro music fade in, lighting cigarette and coughing sound effect] Narrator: For Scienceline, Im Leto Sapunar

The company, based in New York and Switzerland, has spent about $2 billion over more than a decade on development of the products and expects that iQOS would boost its profit by $700 million when sales reach 30 billion units

Cigarette butt recycling is still underdeveloped in France, and the quantity of waste processed is tiny compared with the number of cigarette butts thrown away every day

However, the effect has not been as great as expected, while what has changed is the behavior of smokers, who are willing to travel to Belgium, Germany, or Luxembourg in search of cheaper goods