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The Bohem Mojito Double is a follow-up to the companys other menthol product, the Bohem Mojito, which has been popular with young smokers since its launch in June, claiming a 2 percent share in the domestic market

It's a 7.3 percentage point decrease in current smokers compared with 2011, when 20.2 per cent of the population smoked

Today, these cigarette packs are valued not only as advertising and tobacco memorabilia but also as evocative pieces of Second World War social and material history, illustrating the intersection of industry, civilian support, and the experience of the American serviceman

JUUL, one of the most popular vaping companies, combined styling their device in a different way and campaigning on social media, which may have portrayed vaping in a way that would persuade younger audiences to start vaping