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Options such as Camel Crush introduced the menthol click concept, while newer products now combine berry, mint, and tropical flavours

The majority of participants felt that a regular call from the PN brought smoking cessation to the forefront of their minds: She was helpful because she had me remembering my appointments. (Female, 52 years) Talking to [PN] every week has made me more aware. (Female, 42 years) While most participants stressed the effect of accountability, others felt pressured by the phone calls, highlighting the importance of individualizing counseling: Enhanced self-efficacy Interactions with the PN increased participants self-confidence and reinforced optimism

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Strategy 1: Promote Quitline resources that are available and targeted at assisting youth, and young adults quit