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The company recently showcased its new Karelia Slims branded wall units and gondolas for duty free and travel retail shops at last months TFWA World Exhibition in Cannes
Whereas a rational consumer (roughly speaking) spends money on a commodity to the point where it is just worth it, in terms of satisfaction gained for the price paid, the behavioral wedge implies that the individual overconsumes the good, even as evaluated by the persons own (eventual) preferences
This story was produced by the Oregon Journalism Project, a nonprofit newsroom covering rural Oregon.
Hajek P, Pittaccio K, Pesola F, Myers Smith K, Phillips-Waller A, Przulj D
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