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In this gambit, British American Tobacco and other nicotine pushers (notably the US giants Philip Morris International [PMI] and Altria) are hiring former government health officials (including from the World Health Organization), public health school researchers, and executives of health foundations to endorse their vape products and to mock anyone who does not agree with this harm reduction pathway to a smoke-free world. Although PMI claims it wants to transition entirely away from cigarettes, weve heard this going-out-of-business sale many times before with each new claim of a safer cigarette

The key thing is the comparison to smoking, said Jackson: Vaping risks dwarf in comparison to the health harms caused by smoking