gum disease from chewing tobacco Oral health consequences of smokeless use Smoking and Your Gums -

This is why it is so important to include comparisons between the use of smoke-free products and cigarettes in scientific studies

The halitosis brought by the odor of tobacco tar inevitably provokes disgust in women

As smoking bans in cinemas (1987)and advertising & brand restrictions on screen started to take effect, an audience that had been introduced to the slightly heady and surreal world of Star Wars V, the slightly camp but awesome Top Gun, the clean living style of Superman and ET were responding to the B&H advertising (see previous post) hence Leo Burnett were tasked with introducing in new approach to promote the Marlboro brand which also ticked the boxes/neatly sidestepped the new guidelines on cigarette advertising

So identifying the reason is important