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Other than those projects, the Zumbtobel Annual Report, by Brixton design studio Brighten the Corners and Anish Kapoor, is a real stunner, set in two parts, with one part consisting solely of a series of full-bleed chromatic spreads (you really need to have a copy in your hands to experience it properly)

The original strategy was to try to sell them as healthier than unfiltered cigarettes, but the advertising agency, Leo Burnett Worldwide, ultimately went in another, more successful direction, by ignoring the health implications entirely and selling a lifestyle instead

It brought tears to my eyes

3 different brands with 4 cartons each for 12 total cartons