camel cigarettes logo subliminal The Original Joe Camel Cigarettes " Poster for

Comments: This ad presents Camels as being the first choice for doctors, and touts a cigarette with mildness. Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition mildness was intended to mean Camels were easier on the throat

Underneath is a binder and filler whose origins were not released

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I love laying down and just looking at the stars. Another freshman tells me about her experience with smoking back home versus smoking here at the university