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Coupled with this re-conceptualizing is the idea that slim cigarettes are a healthier alternative to regular cigarettes

The FDA and health advocates have long rejected such concerns, noting FDAs enforcement of the rule would only apply to companies that make or sell cigarettes, not to individual smokers

6 In the United States, ECs evoke memories of Big Tobacco (tobacco industry firms): its betrayal of public trust, and contribution to an epidemic of smoking-related diseases despite knowledge of the consequences

Odeh agrees to the role premium cigarettes play, but cites the importance of a strong subpremium line, noting his 2016 set includes 305s, Premier and Liggett, which address a non-EDLP market