Cigarette consumption is stable in Saudi Arabia and increasing in the UAE, according to Euromonitor International
Chewing tobacco (loose leaf, plug, twist) and dipping tobacco (moist snuff, long cut, fine cut) are treated as separate product forms in the regulations, and provinces may restrict the two differently at the retail level
They are promoted via several channels, including social media, and are often marketed as tobacco-free, non-tobacco, synthetic nicotine, and as more discreet and convenient than cigarettes or e-cigarettes 3,11-13
16 After five years, the sales success of the dissolvable products has been limited with surveys showing not only low sales numbers, but a lack of consumer awareness