When its dark and rainy outside, smoke a Marlboro Magazine advertisement featuring biblical figure Noah 1928 Marlboro, Americas Luxury Cigarette [1 of 2] Advertisement featuring a fashionably dressed woman Life 1940 Marlboro, Americas Luxury Cigarette [2 of 2] Advertisement featuring a fashionably dressed woman Life 1940 Merely a Penny or Two More Marlboro magazine advertisement 1949 Mommys Marlboros Advertisements Marlboro Philip Morris Circa 1950s Before being promoted in the 1950s as a symbol of manliness, Marlboro had been marketed for three decades as a womans cigarette, with tag lines such as Mild as May and Red tips to match your pretty red lips. The rainbow of Marlboro ads below (from the popular family weekly magazine The Saturday Evening Post) comes from the post-World War II baby boom era when images of beaming infants adorned advertising campaigns for countless products
It was not really designed for tobacco, though
officials no longer use trade measures to pry open emerging economies to imported cigarettes, as had been done throughout the 1980s and 1990s, and, despite occasional, significant congressional pressure, have also refrained from trade disputes against other countries tobacco control measures
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