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Audiences are tuning into streaming platforms or exploring other forms of entertainment like video games, the new big thing in the leisure industry

A tiered licensing system for retailers restricts the sale of flavoured e-liquids, with non-specialised retail outfits only permitted to sell tobacco, mint and menthol flavoured e-liquids, and specialist vaping retailers permitted to sell a limited range of other flavours.[xxxiv] Consumer advocacy groups such as Aotearoa Vapers Community Advocacy (AVCA) have been instrumental in presenting regulators with accurate and evidence-based advice, while Aotearoa New Zealands government actively listened to consumer groups and endeavoured to introduce effective regulation of safer nicotine products while simultaneously seeking to dissuade young people from using these products

And the best example of this were the ads for Subway sandwiches, which had little to do with selling sandwiches and everything to do with selling hedonism

it is filtered through charcoal, aged patiently in oak barrels, and allowed to develop its signature smoothness over time