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to understand the potential, the technology involved, and improve what's on offer," said Naughton.'You can smoke at a basketball game'Marketing too is still in infancy.NJOY, in a pioneering television ad during the hugely watched Super Bowl championship in February, emphasized "the look, feel and flavor of the real thing."Naughton says the focus for BAT is still in enlightening consumers, persuading them to "give it a go."Blu however has gone the lifestyle route, long a sure winner for cigarettes, emphasizing freedom and fun with McCarthy and actor Stephen Dorff."With blu, you can smoke at a basketball game when you want to," Dorff says in a TV spot

This data helps the rewards platform paint a picture of each loyalty program member, such as: customer preferences, when they like to shop, how often they make a purchase, etc

According to the World Population Review, as of 2024, only six countries have fully legalized recreational weed

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