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Two years ago the Australian Competition and Consumer Commission became the first regulator in the world to successfully take legal action against e-cigarette companies for making false and misleading claims about the carcinogens in their products

We are expecting the New Zealand government to announce their smoke-free action plan in the next few weeks, and the policies that they have consulted on are really innovative and make Australia look like we are lagging behind, Gartner said

This in turn led to new levels of sophistication in the niche marketing aimed at selling to African-American consumers a group whose relative inexperience with being courted by business left them uniquely susceptible to the power of targeted advertising

United States National Institutes of Health