This remains roughly the same today
A Cheyenne Filtered Cigar is a great example of a filtered cigar, what makes them desirable to many consumers: low cost, high-value tobacco, multiple flavors including berry, cherry, vanilla, peach, menthol, grape, and/or even full flavored somewhat similar in flavor to a traditional cigar
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To mask this real/mythical odor. Cunningham & Walsh, a marketing firm hired by Kool manufacturers Brown & Williamson, floated alternate theories on why menthols would be taken up by Black buyers, and weirdly, aggressive targeted marketing and hyper-racist cultural assumptions somehow didnt didnt make the list