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and the UK revealed 60.3 percent of people had tried smoking and about 68.9 percent of those people continued smoking daily

It launched Camel Snus in Austin, Texas, and Portland, Ore., in 2006, and has since expanded to test markets nationwide, with customers in nearly every state

Jonathan Alpert, a psychotherapist based in New York City, said the trend works because Diet Coke can act as an "emotional stand-in." COCA-COLA ANNOUNCES NEW ORANGE CREAM FLAVOR: 'ICONIC AND NOSTALGIC TASTE' "It becomes a way [for people] to pause, reset or reward themselves," the expert told Fox News Digital

Such applications already exist at some multinationals, but Javanshir insists Tabaterra, as a regional player, must create a good basis first