They do offer a whole bunch of flavor options (20+) that you wont find elsewhere, such as Blueberry, Caramel, Irish Cream, Peach, Pear and Watermelon , or you can stick with more traditional flavors such as Tobacco, Menthol, Cherry or Vanilla
These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit
Sugar, which is the leading substance added to cigarettes, reduces the bitter taste of nicotine, making smoking more attractive
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