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For instance, the ad with the headline rely shows a woman crossing the street in a hurry (virtually running), while speaking on her cell phone and a young man passing on a packet to her (also on the move)

Without that foundation, youll be back where you started sooner than you think

Where were these Massachusetts and New York smugglers purchasing these products

This has to be done in two stages: firstly, to increase awareness about the dangers, and then to get people to really think about what they are doing." Juan Carlos Martnez highlights the longer-term goals of the campaign: "When it comes to trying to introduce cultural changes, images have less worth than words