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The "100 Box" indicates that these cigarettes are 100 millimeters in length, which is longer than standard-size cigarettes, providing a longer smoking time for those who prefer it

On the one hand, the price of individual packets has gone up twice this year so far in a clear effort to curb smoking in the country while on the other, the government has lifted the one carton per person import limit into France from other EU countries, meaning that if smokers want to bring back a large supply for less, they simply need to cross the border to take advantage of cheaper prices in the countrys European neighbours