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If such brands are so successful at bringing positive attention to a harmful product through advertisements, then the same advertisements, altered to present a different message, can be used to ruin the products image as well

However, the health benefit and overall impact of this regimen on chronic smokers is still uncertain

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Elsewhere, another incredible thing to say, in the late '80s Gianni Versace dressed the models who posed for Virginia Slims advertisements - a type of endorsement that would be unthinkable today because there are no cigarette advertisements and because no designer, no matter how much they love smoking, would ever think of lending a total look to such an advertisement