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OTTENBERG: To have this moment

What I see is them using Gen Z using historical nostalgia in a very productive way, where they're saying, Okay, well, how do we solve this problem? Maybe we need to connect with old ways of doing things, in-person, analog, tactile

That is, one aspect, even a single word in the brand name or image in a logo, has a prevailing influence on consumers perceptions of the product, over and above other considerations, such as actual ingredient and nutritional value

They found that none of these trials reported increases in the number of average cigarettes smoked per day among people assigned to the very low nicotine cigarettes