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The new 2026 Ploom EVO Green Option pack and updated filter presentation give this flavour a more modern identity while keeping the key customer intent clear: fresh menthol tobacco with the choice to intensify the cooling sensation

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They also displayed lighters, including one called Chocolate Lite that looked similar to a Hersheys bar, prompting one of the teens to write a letter to the chocolate maker.

Pall Mall fights to defend its turf with increased promotions, but volume growth appears to be slowing