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Cigarette brands tell us if someone is poor or rich

It's not every day that a major tobacco company stands before an audience to introduce a product, but that's what Reynolds American did Thursday, insisting that its electronic cigarette, Vuse, will be a "game changer." But just how big that game is remains to be seen

Companies that want to advertise like that must first submit an application with scientific evidence supporting such claims to the FDA

Scientists have long known that smoking contributes to cardiovascular disease, but the connection between the number of cigarettes someone smokes and their specific level of risk has been less clear, particularly for people who smoke lightly