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Still, it was clear that with Real, RJR attempted to convince consumers that a brand of cigarettes could be healthy or less harmful

Plain or standardised packaging will limit the tobacco industrys ability to attract young people by using marketing techniques that are intentionally misleading (for instance, lots of girls think that if they smoke the slimline cigarettes that they are less harmful to them, or that light coloured packaging indicates lower tar levels etc.)

Menthol smoking prevalence now exceeds non-menthol smoking prevalence among both youth and young adults

Depending on the Electronic Cigarette kit that you buy, you can get other items as well