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They then had nonsmokers rate smokers on the same attributes

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[11] Grammar controversy [edit] During the campaign's long run in the media, many criticized the slogan as grammatically incorrect, asserting that it should say, "Winston tastes good as a cigarette should." Ogden Nash, in The New Yorker , published a poem that ran " Like goes Madison Avenue, like so goes the nation." [12] Walter Cronkite, then hosting The Morning Show , refused to say the line as written, and an announcer was used instead