People who never used e-cigarettes were 1.5 times more likely to begin using after receiving coupons, those who formerly used e-cigarettes were 1.4 times more likely to relapse, and current users were nearly 1.3 times more likely to continue using than people who did not receive coupons
On February 7, 2017, Karine Chevreul, a public health physician and health economist, and Daniel Thomas, a cardiologist and Vice-President of the French Alliance Against Tobacco were named to fill these two latter positions
Zyn promotions emphasize the pouches discreet, convenient nature as a smoke-free, spit-free alternative for smokers at work or on the move. But to fulfill the companys stated goal of a smoke-free future, Zyn will need to help users fully switch from cigarettes, rather than alternating between the two
World Health Organization, WHO Global report: Mortality Attributable to Tobacco, 100101